Video Advertising Built Right

Major Publisher Challenges

Premium video publishers need more ad inventory opportunities and full ad loads. Ad loads, also known as pods and avails, need to be expanded to the level of their linear television counter parts for video publishers to realize a profitable, sustainable business. Without full digital video ad loads, revenues are a pittance of and effectively cannibalize linear television putting the revenue value chain that exists today at grave risk.

As publishers ramp up their ad loads and in-video advertising sales, the diversity of ad products, ad product mixes, ad sources and video player configurations exponentially increases causing technology nightmares. Compounding the difficulties, ad fulfillment between publisher, agency and advertiser requires extensive coordination and is a manual, cumbersome, expensive and error-prone process.

Panache Answers the Call

Panache helps premium video publishers increase profitability with an advertising platform to make Internet-distributed video into a profitable and sustainable business. Panache’s platform applications include ad products, ad product planning, systematic ad fulfillment and ad effectiveness reporting specifically designed for premium video publishers. Panache’s platform works with all video player technologies and all third party ad servers. Panache enables premium video publishers to increase ad revenues from direct sales and agency media buys, and accept rich media format companies and ad network buys. Panache delivers a compatible, comprehensive platform that requires no changes to operations and no ongoing changes to the publisher’s video player technology. Panache is a neutral player for all ecosystem members bringing value to everyone.

Panache's comprehensive ad platform is for major media and entertainment video publishers who want to:

Sell more, higher value advertising developing a profitable business and better return for advertisers.
Streamline and operationalize Ad Operations, Ad Sales, and Engineering to simplify business practices, without changing existing operations, and turn digital video into a profit center.
Maintain total control over advertising, even as content is syndicated, without incurring ongoing engineering costs.
Monetize any content with unlimited ability to create ad pods and avails for long-form, short-form, HD, on-demand streams, and live events.
Continually improve ROI with extensive reporting capabilities on video and advertising efficacy.