January 15, 2008
HTML inside video
Panache announces a first in the industry—the ability to put HTML ads into the actual video. You can now link your in-player campaign (pre-rolls, overlays, etc.) to ads outside the player window (companions, banners, rectangles, etc.), running both off the same video timeline.
Publishers, advertisers, and ad networks will see bottom line benefits while actually enhancing the user experience. For example, ad networks will increase ad inventory sales by expanding the offering into the video player in addition to having full campaign integrationbetween in-page advertising and the in-player advertising controlled by the video player.
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