January 22, 2008 :
In-video ad format standards
Panache helps shape industry-wide in-video ad format standards as part of an IAB working group. The IAB, recognizing the tremendous industry need for across-the-board standards surrounding video advertising, formed a working group to author a comprehensive document to eliminate confusion surrounding ad formats for video and support growth in this digital marketing area.
As an active participant in the Ad Format Standards working group, Panache provided major contributions to the standards guidelines. Erin Kapczynski, Panache’s Sr. Director, Marketing worked with committee members on forming the document and led major interactive agencies in feedback sessions that helped shape the format standards and best practices, and promoted document usability. The ad format guidelines are due to street in March, 2008.
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