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Panache assists Lionsgate with promotion of interactive campaign for Lionsgate’s The Condemned. Lionsgate films and Initiative bill the interactive movie trailer they created for The Condemned as "historic.” Viewers can access character bios, complete with pictures and related content, and buy tickets via a widget into which they enter their zip code. They can also hit a "teaser" button to view "secret" additional scenes. The trailer for The Condemned quickly became one of the most-viewed in the history of Break.com. “The Panache team was thrilled to see our technology bringing such great results to Break.com and Lionsgate” said head of marketing for Panache, Erin Kapcyznski. |
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© 2006-2008 Panache. All rights reserved Panache supports the PickensPlan |
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