August 11, 2008
Building advertising experiences for Adobe Media Player
Adobe Media Player provides an unprecedented, connected rich media experience to consumers in an easy-to-use, intuitive desktop interface. Publishing your content to Adobe Media Player allows you to deliver high-quality video to your audience with built-in mechanisms for security, measurability, and monetization (see Figure 1). Jon Tabak, Director of Product and Development at Panache, discusses Adobe Media Player monetization by covering general concepts around creating and delivering rich advertising experiences using Adobe Media Orchestration Documents (AMODs).
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