February 24, 2008
Panache participates in IAB’s annual conference, Ecosystem 2.0, in Phoenix, AZ.
The event was well attended by major brands, publishers, agencies, and service providers in the media and digital marketing space. CEOs of Yahoo!, AOL, Forbes.com, Revenue Science, Hulu.com and many others discussed subjects surrounding extraordinary change happening in the industry today—such as emergence of integrated platforms—and shared insights into the direction their companies will be taking the industry in the future.
The conference culminated in IAB’s Digital Video Committee meeting, at which the new industry standards document for in-video ad formats was launched to the committee. Panache provided major contributions to that document, due for an industry launch in March, 2008. Erin Kapczynski, Panache’s Sr. Director, Marketing worked with committee members on forming the document and led major interactive agencies in feedback sessions that helped shape the format standards and promoted usability.
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