At NAB, Panache demonstrated the full integration of Panache’s powerful ad-delivery system into thePlatform’s mpsPresent Player Development Kit (PDK), giving publishers the freedom and flexibility to deliver creative and lucrative advertising.

With Panache's product suite, content owners can not only keep up with emerging video advertising standards and formats, but also add custom advertising and branding experiences to their media in minutes, without any engineering, software development, or encoding. Awarding thePlatform's customers even more flexibility, Panache’s delivery system integrates with ad servers such as DoubleClick and Atlas to work seamlessly with a publisher's current campaign management and ad-tracking workflows.

Panache's turn-key technology solution enables video publishers and television networks to easily monetize video content on virtually any scale - seamlessly delivering engaging interactive rich media campaigns into video on any platform, within a company's existing workflow and technology structure.

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