August 1, 2007

Cable Labs: Panache Demonstrates the Dynamic Changeability of Ad Formats and Units Using DSM-CC Carousel Over OCAP Standard

Panache demonstrates dynamic changeability of ad formats and ad units with a single OCAP application delivered via a DSM-CC carousel. The Panache technology allows both MSOs and Cable Networks to take advantage of a universal OCAP application that supports unlimited overlays, ad formats and branding opportunities with no additional software development.

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