At Streaming Media West, Panache again demonstrated its support for Adobe® Media Player, the innovative new cross-platform player from Adobe. By collaborating with Adobe, Panache is working to give publishers the freedom and flexibility to deliver creative and lucrative advertising on Adobe Media Player.

Using Panache’s simple visual tools, video publishers can now create new ad avails and deliver advertising directly into programming on Adobe Media Player.

“Panache provides a simple automated solution for advertisers to add dynamic advertising into video content delivered through the Adobe Media Player… Video content owners looking to monetize their content with advertising can really benefit from the combination of Adobe Media Player and Panache’s solutions,” said Ashley Still, Senior Product Manager at Adobe.

Panache’s turn-key technology solution enables video publishers and television networks to easily monetize video content on virtually any scale– seamlessly delivering engaging interactive rich media campaigns into video on any platform, within a company’s existing workflow and technology structure.

Key Panache technologies that were highlighted included PUMA: Panache Universal Media Acceptor™, an open platform technology that eliminates technical chaos by delivering any ad format from any ad server to just about any media player with seamless ease. PUMA™ enables ad buys to scale across different sites, players, and formats without re-engineering.

A second innovative technology Panache highlighted was Panache Builder Pro™, our visual tool for creating the Media Map™ that dynamically delivers ad experiences when and where you want them. Panache Builder Pro™ is simple, powerful, and intuitive, so ad experiences can be quickly deployed and changed dynamically at any time with no engineering resources. With complete control and flexibility over advertising in their content, publishers can scale advertising across distribution channels, sell directly, or go through an ad network.

The third key Panache technology highlighted was the Media Map™. This technology guarantees that the ad experience is delivered with the video dynamically, allowing for both complete control and amazing flexibility. Media Maps™ follow the video content to any third-party video player or technology, making it easy to deliver advertising and monetize content no matter how video is distributed or syndicated. This technology leverages existing ad systems and workflows, and standardizes delivery of any ad format.

Go Back to Events Index