Back in November MTV partnered with Clearspring on widget distribution. Today MTV has announced a new partnership with Panache which will bring new, measurable online video ads to MTV shows. Panache provides a video advertising platform that allows for the creation and tracking of online video ad units. The ads will be streamed inside of the videos.

Some of the sites included in the partnership are CMT, MTV, Nick and VH1. Nada Stirratt, Executive Vice President, Digital Advertising, MTVN said, “Panache enables us to offer marketers additional tools to reach their consumers through unique and engaging video ad formats.”

It will be interesting to see how far online video ads and media companies are willing to go this year with the reports that overall online spend will be down.

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