Online video ad insertion/management platform Panache announced one of its largest clients to date - MTV's Network's family of sites including MTV.com, VH1.com and Nick.com, which collectively stream nearly 400 million videos/per month according to Nielsen Online. Panache creates avails, handles ad insertion and reports on a variety of linear and non-linear ad formats for its publishers. Its ability to help larger publishers streamline their video monetization efforts have helped convinced major media companies like MTV to come on board, according to Panache President Steve Robinson. "We've focused on being a catalyst for larger groups to centralize their operations around," said Robinson.

Mobile ad network operator Quattro Wireless announced a new "strategic relationship" with Microsoft's Advertising unit to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaigns. Mobile campaigns set-up through Microsoft Advertising's Atlas Media Console together with Quattro's ad-targeting platform will be able to be seamlessly served across any publisher within the Quattro Ad Network.
 
Online ad agency avVenta Worldwide received a $20 million investment from private equity firm TZP Group.