Panache Signs Canadian Customer

Los Angeles-based Panache, a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Panache said that TVO will integrate its platform and services into its online content, which is available on sites such as TVO.org, TVOParents.com, and TVOKids.com. Panache said its technology will be used for interactive content enhancement, withing TVO's web games and video.