Panache Unclogs Video Ad Flow

Diversity is normally hailed as a positive achievement, but not in the online video space. If anything, said Panache president Steve Robinson, it’s turned the space into a nightmare of inefficiency, with video ad fulfillment costing anywhere from 25% to 40% of video ad sales.

Hence Panache has introduced Ad Flow, which promises to streamline the work flow process from ad sales to trafficking. The solution enables quick correspondence between the various parties and leaves an audit trail that makes for simple management of the entire process. Various ad formats are uploaded through menus that provide specification by publisher and help avoid errors.

Based on the Adobe Flash platform, Ad Flow is easy to integrate into existing ad operations and allows all parties to test creatives within a publisher’s player environment. Beside reducing fulfillment time frames, Robinson believes Ad Flow will significantly improve the efficiency so that fulfillment costs are closer to TV advertising — around 4% of ad sales.