We know you’re besieged with information, so only read this news blast if you care about
the latest innovations in the video advertising realm.

November 2008

Syndication’s the word

What is television: content or delivery? Why is it true that networks have more opportunity on broadband than they ever did in cable? What is the key to retaining control over content as it’s syndicated out? Read Steve Robinson’s October article on player syndication from Media Post to find out.

Just like TV but better

When it comes to television on the internet, what is the best way to place ads into video? Watch the interview with Panache’s Jon Tabak.

Going live

NBCOlympics.com served 75.5 million streams during this year’s summer games. Is it any wonder that programmers everywhere are looking at live video asking, “How do we put dollars to all those live eyeballs?” Going live presents a new set of challenges, some of which are unfamiliar and seemingly daunting. We know, because Panache not only supports advertising delivered into live streams on the internet, but has the technology founded on dynamic insertion for television.

Shine in this economy—not all the news is negative

With all the talk about the “Joes,” no one has talked about “Joe the Profit Maker” or “Joe the Business Achiever.” They exist, we work with them daily and we know a higher ROI has become more important than ever. We make this happen. You can put all the ads into a video you want at one low cost, maximizing the revenue mix. And while retaining total control of your assets as you syndicate ads along with content. Find out more.

Big $, not digital pennies

After hearing from our clients time and time again that Panache has been the catalyst for their buttoned-up ad operations, we decided to expand our services to offer publishers even better care.

From helping create most effective custom ad formats to work flow and business intelligence, as well as removing video player re-engineering requirements—we’ll make sure your ad strategies shine (like gold, not copper).

For a list of our services, follow this link and put in “services menu” on the bottom.

We are where you are

Our publisher clients are smart. They know how to make the most of their business and what players help them get there. One of our goals is to make our clients’ lives super-simple on the technology end, so they can focus on doing what they do best. To that end, we’ve integrated with companies our clients are already using—Google, Scan Scout and Broadband Enterprises, among many others.

To learn more about any of
the news items here, e-mail info@panachetech.com,
or call 818-986-3302.
www.PanacheTech.com

About Panache

Founded in 2006, Panache is a privately held company headquartered in Los Angeles. The Panache technology enables Internet video sites and networks to dynamically deliver any ad format directly into video content from a third-party ad server or ad network. Ad formats can be generated and delivered to viewers based on profiling and behavioral targeting, resulting in a highly customized experience for the user and a highly scalable model for the video publisher. With Panache, ad formats are completely detached from the video player, allowing publishers to create and deploy new advertising formats in minutes without engineering resources. Panache’s patent-pending solution makes it easy to deliver advanced interactive advertising to all video-distribution channels, including broadband, television, IPTV and other emerging technologies.

We’ll always keep our newsletters light and brief, though if you’d like to stop receiving them, click here.