...because you asked
Let’s face it, a company newsletter is usually little more than shameless self-promotion positioned as “news.” Is this one the exception? Yes and No.
No, because we will be telling you about a new product and doing it without shame. Yes, because—at least according to some analysts and other industry heavyweights—our product really is news. In fact, we’re only divulging this teaser because so many of you have asked; our newsletter distribution is pretty exclusive and, well, we trust you!
Panache Ad OS™
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Just think of it as an “operating system” for your video advertising business on the Internet. Why operating system? Because every business (including video advertising) has 3 components:
1. Making sales
2. Processing the work
3. Collecting the money
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Any guesses as to which part Panache Ad OS helps you with (and by “you,” we mean major media and entertainment companies)?
That’s right, all of it!
Our new product, which fits into the Panache Ad OS, helps you with #3 in particular: collecting the money. |
Drum-roll, please
 And, finally, the new product is: Panache Ad IQ™. Ad IQ is not a virtual collections box or high-speed bank account loader. The way Ad IQ helps major publishers “collect the money” is through intelligent, complete, yet visually stunning and easy-to-understand ad effectiveness analysis and reporting. Ad IQ collects detailed data about your ad campaign, slices and dices it any way you instruct it to, and then spits out real-time easy to follow and good-looking reports that are accurate and complete, and ones you could proudly take to your advertisers. The only thing Ad IQ does NOT do is auto-connect to your bank account to make the deposit (though our engineers are looking into this feature for the next release). Contact us to learn more.
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MTV Networks Partners with Panache on Project Inform
“Project Inform” identifies the most effective and audience-friendly ad products for short-form online video. Read the MTVN announcement and press articles here.
Should Hulu Go Subscription?
And is the subscription model coming to Web video, and soon? Read the entire article here and see the original Media Post blog for user comments.
How HBO’s Entourage Crew Put the Squeeze on Comcast and Time Warner
The most unbelievably believable story about TV characters moving the Internet-delivered television industry forward. Read it here and add your comments.
Follow Panache on Twitter
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About Panache
Panache helps major media and entertainment companies increase revenues as they expand their video business to the Internet. Panache’s ad-insertion platform, products and professional services support all areas of a video publisher’s inside ad sales: unique as well as standard ad formats and direct sales tools; workflow facilitation and ad fulfillment; and precise, visually based real-time ad efficacy reporting for publishers, their agencies and advertisers.
Founded in 2006, Panache is a privately held company headquartered in Los Angeles.
We’ll always keep our newsletters light and brief, though if you’d like to stop receiving them, click here. |
