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The Missing Link:
HTML
inside video
Our genius tech
team figured out how to make
your in-player campaign (pre-rolls, overlays, etc.) work as one cohesive unit
with ads outside the player window (companions, etc.).
 Imagine:
you can program the content on the inside of your video player to
sync up with content on the outside of the video player. Both run off the same timeline! This means whatever your
content—rich interactive applications, videos, stills, or even plain
text—you can deliver a truly integrated campaign inside and around your
player with the push of one button. This is BIG! It’s OK, take a minute
to digest…
Ad Networks,
we
have you covered
By
now, you know that Panache can marry content inside the player to the
surrounding content outside of the player window (see The Missing Link
above). This is great news for Ad Networks. Not only do you increase your ad
inventory sales by expanding the offering into the video player, but you now
have full campaign integration between your in-page advertising (banners, rectangles, etc.) and the
in-player advertising (images, text, video, etc.). We don’t have to
tell you what this will do for your CPMs!
 Moreover,
we now offer “seamless integration.” This means absolutely any publisher, big or small, can
start consuming Panache-enabled content from the ad network without having to
contact Panache directly. All that’s involved is installing a small
out-of-the-box plug-in. We hear that takes a whopping 15 minutes
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 Are you AMPed?
We
are!
Whether
you’ve already started using the Adobe Media Player (AMP) or just
thinking about it, Panache is here for you. Our technology and toolset fully
support Adobe’s new player, which allows you to publish dynamic content
and supports Flash and MPEG4.
AS3—the new frontier
 Of
course Panache will continue to support AS2, but we now also play nice with
AS3—the newer, better, faster Flash code. Yet another example of Panache’s
flexibility, adaptability and “universal integration” live-by
code.
Ad formats and the CPM
 If
you find yourself pondering video ad formats a lot lately—what’s
hot? What’s effective? How do I know? What’s
next?—you’re not alone. Click here to read what Steve Robinson, Panache CEO, had to say and post your thoughts
along with other MediaPost readers.
For more Panache
press and industry expert musings on video advertising, browse our News section.
 Be sure to visit us
at NAB April 14-17
in
the Platform booth located in South Hall #SU1326.
To learn more about any of the news items here,
e-mail info@panachetech.com, or
call
818-986-3302.
www.PanacheTech.com
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About Panache
Founded in 2006, Panache is a privately held company
headquartered in
Los Angeles.
The Panache technology enables Internet video sites and networks to dynamically
deliver any ad format directly into video content from a third-party ad
server or ad network. Ad formats can be generated and delivered to viewers
based on profiling and behavioral targeting, resulting in a highly customized
experience for the user and a highly scalable model for the video publisher.
With Panache, ad formats are completely detached from the video player,
allowing publishers to create and deploy new advertising formats in minutes
without engineering resources. Panache’s patent-pending solution makes
it easy to deliver advanced interactive advertising to all video-distribution
channels, including broadband, television, IPTV and other emerging
technologies. |
