July 2008

Listen, Know, Contribute

Be sure to visit our panel at the Digital Hollywood Building Blocks event in San Jose on August 6 at 2:15 PM (Track IV: The Advertising & Commerce Platform). You’ll hear industry leaders, such as Adobe, Break Media, and Mediavest, talk about how new consumer habits are driving the advertising community to innovate, and the challenges with scaling video advertising.

To learn more about any of the news items here, e-mail info@panachetech.com, or call 818-986-3302.
www.PanacheTech.com

IAB-Standard Ad Formats—As Easy As They Come

You’ve seen the new IAB in-video ad standards, right?

As if using Panache wasn’t easy enough, you can now embrace the newly defined video ad standards with zero pain. We’ve created templates for all the new IAB-standard ad formats that publishers use right out of the box. Just plug in your creative and go. Makes the new standards super-easy to deploy and completely scalable.

Sneak preview (shhh, don’t tell anyone): to further advance the video advertising industry, we’re now researching which ad formats will get results, and which are better left for those more “experimental” campaigns. Answers coming soon…

Put the “Chaos” in Order

If you’re reading this, despite our up-front warnings that this publication is for video advertising innovators, then we don’t have to tell you about existing challenges in the video advertising industry today. Technical Chaos—a different set of implementation requirements among video publishers to accept ad formats and media buys—has posed problems to moving the video advertising industry forward as quickly as we all anticipated. (Read more on Technical Chaos)

Enter PUMA: Panache’s Universal Media Acceptor, which is our open platform technology. PUMA eliminates technical chaos by delivering any ad format from any ad server to just about any media player with seamless ease. This means your ad buys scale across different sites, players, and formats without re-engineering. And just like that, no more chaos.

Adobe Media Player and Panache, Shaking Up Industry Convention

Adobe Media Player, Adobe’s next-gen video player/desktop video RSS aggregator, launched to great success in Times Square, New York this April 9. While Adobe is quickly securing premium content for this new service, it’s relying on Panache to provide content owners a visual back-end solution for monetizing content without hard-coding or changes to a content-owner’s existing workflow. Here’s a quick, fun video showing Adobe Media Player and the kinds of ad experiences that can be created in it. Play video.

Oh, and PUMA supports Flash and Silverlight too.

For Adobe/Panache press and other industry expert musings on video advertising, browse our News section.

About Panache

Founded in 2006, Panache is a privately held company headquartered in Los Angeles. The Panache technology enables Internet video sites and networks to dynamically deliver any ad format directly into video content from a third-party ad server or ad network. Ad formats can be generated and delivered to viewers based on profiling and behavioral targeting, resulting in a highly customized experience for the user and a highly scalable model for the video publisher. With Panache, ad formats are completely detached from the video player, allowing publishers to create and deploy new advertising formats in minutes without engineering resources. Panache’s patent-pending solution makes it easy to deliver advanced interactive advertising to all video-distribution channels, including broadband, television, IPTV and other emerging technologies.

We’ll always keep our newsletters light and brief, though if you’d like to stop receiving them, click here.