April 9, 2008
News Brief Panache Delivers Ads Into Video On Adobe Media Player
By Mark Walsh
Online Media Daily
Online video ad platform Panache will deliver advertising into video on Adobe's new media player formally debuting today. Panache will serve video ads in CBS shows including "CSI," "Big Brother," and "Survivor" which are distributed online using the Adobe Media Player. CBS is one of Adobe' s media partners, which also include CBS's parent, Viacom, and PBS.
Panache's technology lets video providers deliver ads regardless of the technology being used. That includes formats spanning Flash, Microsoft's Silverlight, IPTV platforms, and tru2way cable TV set-top boxes. The two-year-old company's clients include Break Media, CBS, Cypress Consulting, Yahoo and Gorilla Nation.
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