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April 9, 2008

OpenX Moves to LA; more online advertising firms here
by Benjamin Kuo

Paidcontent is reporting that OpenX, provider of a popular open source advertising serving software product, is moving its headquarters to Los Angeles. OpenX is backed by Index Ventures and Accel. The addition of OpenX bolsters the growing ranks of Internet advertising firms located in the Los Angeles and surrounding areas: among other online advertising related firms in the region are ad networks Yahoo Search Marketing (formerly Overture), Specific Media, ValueClick, AdECN (now owned by Microsoft), not to mention Spot Runner, Gorilla Nation, Rubicon Project, Interpolls, Greenlight Wireless, NextMedium, Panache, ReachLocal, WebVisible, and a slew of other local companies involved in some way with the online advertising industry.

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