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May 28, 2008

Panache Provides In-Stream Ad Solution for Adobe Media Player and Other Players
By Andy Plesser

At Streaming Media East last week, Adobe gave some valuable booth real estate to Panache, an Encino-based software company that is providing a solution to publishers to integrate in-stream video advertising into the new Adobe Media Player. Panache also provides the solution to place ads into other video players.

Unlike companies which provide in-stream services and share advertising revenue, Panache provides solution for publishers to manage the insertion of pre-roll, overlay and post roll ads into their video stream though a software solution. Publishers pay on usage but not on ad revenue.

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