

August 18, 2008
Video Viewers Watch Ads
By Vlada Gelman
A study by Break Media and video ad technology provider Panache found that viewer engagement with video ads is strong, Online Media Daily reports. Ninety percent of pre-roll video ads reached completion, while click-through rates averaged 10%, the Web site says. Interactive pre-roll ads that were clickable the entire way through had a click-through rate that was four times greater than call-to-action clickable ads, the Web site notes.
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