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August 18, 2008

Video Viewers Watch Ads 

By Vlada Gelman

A study by Break Media and video ad technology provider Panache found that viewer engagement with video ads is strong, Online Media Daily reports. Ninety percent of pre-roll video ads reached completion, while click-through rates averaged 10%, the Web site says. Interactive pre-roll ads that were clickable the entire way through had a click-through rate that was four times greater than call-to-action clickable ads, the Web site notes.

 

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