Tuesday, Oct 2, 2007 4:21 PMPDT
by Sean P. Aune
Break.com Teams Up with Panache for Video Ad Delivery
Break and Panache have announced a new deal to deliver integrated video advertising to Break’s burgeoning user base.
The 17,000,000 plus viewers of Break mostly fall in the coveted advertising demographic of 21-34-year old males, and with Panache’s rapid ad deployment technology, it should make it easier than ever for advertisers to reach out to them. This new form of delivery will allow Panache to provide in-video interactive advertising, but how intrusive it may be remains to be seen. Due to the nature of the advertising technology, the ads can be rolled out much faster and changed on the fly.
With the recent announcement of YouTube getting more advertising, it would appear the golden age of truly free videos on the web may be coming to an end.
(via Business Wire)
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