Tuesday, Oct 2, 2007 6:00 AM ET
Panache Scores First Major Client, Break.com
PANACHE, A VIDEO AD-PLATFORM TECHNOLOGY upstart, has scored its first major client in video-sharing site Break.com. Panache seeks to help publishers with ad serving, profiling, and behavioral targeting at a time when ad formats are continually changing. The goal is to allow for ad formats and viewer experiences to be dynamically changed at play time across multiple media channels. Panache CEO Steve Robinson said the company, which has been quietly testing its technology for a year, has no aspirations as an ad network.
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