October 3, 2007
Ad Industry Roundup: Google; Nielsen; Panache/Break.com; Adget
Panache Partners With Break.com On Video Ads: Online video advertising provider Panache and male-focused humor site Break.com are developing in-video contextual ads aimed at Break.com's 21-35 year-old viewers. Much of Break.com's video's are user-generated. The company hopes that by offering specific targeting, it will help attract more ad dollars to the site.
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