Thursday, Oct 4, 2007
Local Online Video Companies in Advertising Partnership
In more online video news, Break.com, the Los Angeles-based Internet video entertainment company, and Encino-based advertising delivery-platform pioneer Panache have partnered to deliver a new ad environment for Break.com advertisers and viewers. The companies say that advertisers and advertising agencies are already using the platform to engage with Break.com’s 17 million viewers.
Panache, founded in 2006, says it provides a platform that gives advertisers a more flexible way to serve advertising messages to a targeted audience, while giving viewers more control over their video experience. The company says that moving the process out of engineering departments, the Panache solution enables a much faster turn-around to deploy new campaigns that include everything from standard advertising to advanced custom ad formats.
Panache’s technology also integrates with ad-management and trafficking systems such as DoubleClick and Atlas, and allows ad formats and viewer experiences to be dynamically changed at play time across multiple media and distribution channels. In addition, content owners can maintain control of ad revenue as they syndicate content to other sites or into other video platforms, according to the company.
Panache – www.panachetech.com
Break.com – www.break.com
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