News
Company News
Press
Events
Newsletter

Press Contacts:

Gorilla Nation Taps Panache to Power Past Pre-roll Ads 
Largest online ad rep expands offerings with Panache’s flexible technology

LOS ANGELES, Calif. (November 13, 2007) –Gorilla Nation, the world’s largest online advertising sales representation company, said today it has greatly expanded its advertising offerings by adopting Panache’s patent-pending in-video advertising-delivery technology, which gives its customers greater flexibility and advertising choices.

The Panache technology, which provides advertisers more flexible, targeted and less-intrusive ways of delivering their campaigns across multiple media, allows Gorilla Nation to offer its customers a delivery choice beyond pre-roll advertising—messages that run before a video begins. Static images, rich interactive applications, or streaming videos can be delivered into video at view time for a rich, engaging and customized advertising experience. The technology is infinitely scalable, highly customizable, and the toolset so easy to use that expensive engineering resources can be kept out of the process.

Gorilla Nation, which handles media sales for more than 500 high-traffic, quality websites in vertical markets, not only gives its customers more flexibility with Panache but enables them to integrate the technology much faster into current GN systems, according to Aaron Broder, GN’s co-founder and chief executive officer.

“Our partnership with Panache is consistent with Gorilla’s differentiation from its competitors in the ad-network sector,” he said. “Many websites don't have the experience to implement rich media ad units and customized creative placements. A rep firm delivers on all rich-media ad units as well as more customized, out-of-the box placements and integrations. Panache greatly expands our toolkit.”
The agreement highlights how Panache technology is quickly enabling a large network of sites to enhance their video offerings.

“The Gorilla Nation agreement recognizes the flexibility and scalability that leading video publishers have embraced,” said Steve Robinson, Panache CEO. “Panache enables ad networks such as Gorilla Nation to extend their traditional advertising model into the video world. This is good news for publishers and agencies looking to stand out in today’s mixed-media online environment.”

Panache was founded in 2006 to create a smart, user-friendly platform for publishers and their advertisers to deliver ad campaigns across multiple media—from online video sites, to local cable operators, telcos, IPTV and mobile devices. The unique technology allows publishers and their advertisers to create or change a campaign and make the change dynamically and simultaneously across all chosen media in real-time.

About Panache
Founded in 2006, Panache is a privately held company headquartered in Los Angeles. The Panache technology enables Internet video sites and networks to dynamically deliver any ad format directly into video content from a third-party ad server or ad network. Ad formats can be generated and delivered to viewers based on profiling and behavioral targeting, resulting in a highly customized experience for the user and a highly scalable model for the video publisher. With Panache, ad formats are completely detached from the video player, allowing publishers to create and deploy new advertising formats in minutes without engineering resources. Panache’s patent-pending solution makes it easy to deliver advanced interactive advertising to all video-distribution channels, including broadband, television, IPTV and other emerging technologies.

For more information, visit http://www.panachetech.com

About Gorilla Nation Media, LLC
Gorilla Nation is the world’s largest online ad sales rep firm. The company exclusively represents the online ad inventory of over 500 leading mid-tail™ web publishers, and sells integrated media and promotional programs to Fortune 500 brand advertisers. Working closely with its web publisher partners, GN’s expertise within 35 select vertical markets provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach. The company is committed to delivering integrated creative media programs, from concept through execution, and exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, and Toronto.

For more information visit http://gorillanation.com/

Go Back to Press Index