November 14, 2007
Gorilla Nation Adopts A Panache
Gorilla Nation, an online advertising sales rep, announced yesterday that it has adopted Panache’s patent-pending in-video ad delivery technology. Static images, rich interactive applications or streaming videos can be delivered into video at the time of viewing for a customized advertising experience. This gives Gorilla Nation the ability to offer delivery choice beyond pre-roll advertising.
Gorilla Nation’s co-founder and CEO Aaron Broder said that the Panache technology allows the company to enable their customers with the capability to integrate their technology faster into current GN systems. “Our partnership with Panache is consistent with Gorilla’s differentiation from its competitors in the ad network sector. Many websites don’t have the experience to implement rich media ad units and customized creative placements and integrations. Panache greatly expands our toolkit.”
Steve Robinson, Panache CEO stated “The Gorilla Nation agreement recognizes the flexibility that leading video publishers have embraced. Panache enables ad networks such as Gorilla Nation to extend their traditional advertising model into the video world.”
Panache’s advertisers have ad campaigns across multiple media from online video site to mobile devices to local cable operators. This partnership and each like it display further validation of the growing importance of video and interactive forms of advertising in the online ad space.
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