Compatible and complete
Panache's platform is built on proven IP and experience with how major publishers engage in direct sales and accept media buys. Our team knows the pain points and understands what publishers need to build a profitable and sustainable business. Panache’s platform “brains” are made up of these cohesive technologies:

Panache Builder Pro: Simplified ad product planning supporting direct sales, media buys and third-party formats. Learn More.

Panache Universal Media Aceptor (PUMA): A component for video players that supports all ad experiences and ad formats including third-party, which makes video advertising as easy as in-page advertising. Learn More.

Panache ASP Server: High-performance ad experience delivery system complete with Web Administration and User Management interface for managing ad experiences. Learn More.

Panache Ad Products: Robust pre-built ad products and “ad product building blocks” specially designed for premium publishers’ direct sales. Learn More.

Panache Ad Flow: Simplified and automated ad fulfillment workflow among publisher, agency, and advertiser. Learn More.

Panache Ad IQ: Ad effectiveness reporting to prove value and attract new advertisers. Learn More.