The Panache Technology Suite consists of three turn-key components that seamlessly work together and integrate with leading ad serving and reporting systems. Panache technology is highly reliable, user-friendly and easy to use.
Panache Builder Pro is a visual authoring tool that creates unlimited ad avails and supports all ad formats and content-enhancing experiences through Media Maps. A Media Map defines where, when, and how advertising will be displayed in a video. Media Maps follow the video content to any third-party video player or technology, making it easy to deliver advertising and monetize content no matter how video is distributed or syndicated.
Panache Universal Media Acceptor (PUMA) dynamically inserts the advertising experience (Panache Media Map) into the video in real time. PUMA works with leading video player technologies, including Flash AS2 and AS3, Silverlight, television, IPTV, and Internet-connected players such as Adobe Media Player.
The Panache Delivery System is the reliable ASP that delivers Media Maps to video and records all interactions and information about the viewing.
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